How to Brainstorm Blog Topics That Support Your Mission

Feb 25

Whether you're a Catholic business, a mission-minded brand, or a small team trying to make a big impact online, your blog should do more than just drive traffic — it should reinforce your mission.

But when the cursor blinks on a blank Google Doc and you're unsure what to write next, it’s easy to fall into the trap of fluff content or off-brand ideas that don’t serve your goals. That’s why a strategic approach to brainstorming is key.

Here’s how to brainstorm blog topics that not only fill your calendar but also fuel your mission.

1. Start with Your “Why”

Go back to your mission statement or brand purpose.
Ask yourself:

What transformation do we hope to create?
What questions are our ideal audience asking?
What misconceptions exist about our industry, product, or cause?

Your blog topics should either educate, inspire, equip, or clarify—not just entertain.

Example: If your mission is to help Catholic schools increase enrollment, blog posts like “What Makes a Catholic Education Unique?” or “How to Talk to Parents About Faith-Based Values” directly support that goal.

2. Break Down Your Core Services or Offers

Look at what you provide and reverse-engineer helpful content from it.

For each offering, brainstorm:

Common questions people have before they buy
Misunderstandings you want to clear up
Success stories or use cases
Step-by-step how-tos

Example: Offer a podcast-editing service? Try blog topics like “Why Podcast Show Notes Still Matter” or “3 Ways to Repurpose Your Podcast for Instagram.”

3. Use the ROSE Method for Inspiration

Try this four-part filter to generate purposeful content:

R: Relatable (behind-the-scenes, founder stories, struggles)
O: Operational (how you work, tools you use, how to hire you)
S: Strategic (why you do what you do, big-picture vision, values)
E: Educational (teach something aligned with your expertise)

4. Scan Your FAQs and DMs

Some of your best blog topics are hiding in your inbox or comment section.

If you’re constantly answering questions like:

“How often should we post on social media?”
“Is email marketing still worth it?”
“What do I need before launching a website?”

— then write about that! Let your real audience guide your content.

5. Repurpose, Then Expand

Have a post that performed well on Instagram or a podcast episode that sparked conversation? Stretch that idea into a blog post that:

Recaps the topic
Goes deeper into details
Offers downloadable tools or tips

You’re not repeating yourself—you’re reinforcing your message.

6. Create Seasonal or Series-Based Themes

Align blog content with:

Liturgical seasons
Your business calendar (launches, events, etc.)
National holidays or faith-based celebrations

📝 Example: In Lent: “How to Use Social Media More Intentionally This Lent”
During Advent: “Creating a Content Plan That Leaves Room for Stillness”

Series-based content builds momentum and anticipation—plus, it's easier to brainstorm once you’ve committed to a theme.

7. Ask Your Audience

It doesn’t have to be complicated. Try an Instagram poll, email survey, or quick callout in your Stories:

“What do you wish you understood better about _____?”
“What’s been confusing you about ______?”
“If we wrote a blog post on one topic, what should it be?”

Real people give real inspiration.

Your blog isn’t just a place to share updates — it’s a platform for mission, message, and momentum. Brainstorming with intention ensures that every post works toward your bigger picture and helps readers actually care about what you’re saying.

Need help generating custom content that aligns with your mission? Reach out — our team can help you build a strategy that makes sense and makes an impact.