Why Relatable Doesn’t Mean Unprofessional

You Can Be Human and Professional

Let’s clear something up: being relatable isn’t code for being messy, unfiltered, or not strategic. In fact, relatable content is often the most carefully thought-out. It’s designed to resonate. It shows you understand your audience. And when it’s done right, it builds connection without compromising your credibility.

This is especially important for Catholic businesses and mission-minded brands. You might feel torn between upholding a reverent tone and sounding approachable online. But you don’t have to choose. The sweet spot is a voice that feels human—yet purposeful.

Relatable ≠ Sloppy

Too often, the push for relatability gets interpreted as:

• Casual grammar

• Over-sharing

• Grainy visuals

• Trends with no tie-in

But relatability isn’t about throwing polish out the window. It’s about sharing the right kind of realness.

• Behind-the-scenes moments that reinforce your mission

• Honest reflections on a challenge or win

• Showing your people—the humans behind the logo

• Answering FAQs in plain language

These don’t lower your professionalism. They raise your relatability—and trust.

What Your Audience Is Really Looking For

Your followers don’t expect perfection. But they are looking for:

• Consistency in what you post and how you show up

• Clarity in your voice and visuals

• Confidence in your mission and what you stand for

Being relatable is just one way to communicate those things.

Think of big brands you admire—Ave Maria Press, Hallow, even Fr. Mike Schmitz. They each have a distinct voice that feels approachable, but they aren’t sacrificing excellence or reverence. That’s the model to follow.

So How Do You Do It?

A few ways to stay grounded in both:

• Use warm, not wishy-washy language

• Stick to on-brand visuals and formatting (even for casual content)

• Let team members or founders show up as themselves—but always with intention

• Add humor and personal insight, but keep it aligned to your mission

• Write like you talk—but with a second draft

In Catholic Work, This Matters Even More

When your work is mission-driven, your words carry weight. Whether you're selling products, sharing devotions, or running a school—you’re representing something (and Someone) bigger than you.

Being relatable doesn’t cheapen that. If anything, it draws people in closer to the Church, the mission, and your work.

Being relatable isn’t unprofessional. It’s actually one of the most powerful tools in your content strategy—if you do it with clarity, confidence, and care.