You may be thinking ‘but everyone can use my product/service’ or ‘I don’t want to alienate people who could be potential clients.’ All of that is well and good, but here’s the thing… You will be more productive and profitable if you niche down

All too often a post will pop up on my IG feed, or I’ll be exploring businesses online and come across their Facebook page, only to leave frustrated that I can’t easily locate the information I want. Missing some key components can mean the loss of a sale. It could mean a potential client going elsewhere to get the very service/product you provide.