Should you use the follow/unfollow method to grow my account? The short answer: NO! This method is a system to grow your follower number. Basically, you follow a bunch of accounts, wait a couple days and then unfollow those accounts. The hope is they will in turn follow you. In reality, the follow/unfollow method is bad for your account and business.

A high engagement rate is essential to growing your business in a profitable way! But what exactly is engagement rate and how to you determine it? Plus, what kind of numbers should you be looking for anyway? Today’s post covers all of that and more.

Are you using Instagram stories to create an engaged audience? If not, you’re missing a gold mine of opportunity.

No, engagement numbers are not just something influencers need to worry about! They are the social media metrics every business owner should pay attention to. They are a huge indicator of success.

Do you want to know what my single greatest game-changer was when it came to growth on Instagram? Showing up with intention each and every time. Admittedly, this shift manifested itself in a number of different ways. But today I’m focusing on one aspect - Engaging rather than mindlessly scrolling.

As we approach the end of August - already, EEK! - it’s a good time to take a step back and talk metrics. Scary, but, here’s the truth: If you want to grow your business and learn about your audience’s wants and desires, you need to be tracking these things!

Remember: your follower number is not the true indicator of Instagram success. Relationships and the ability to sell your product/service is really what’s important when it comes to growing your social media presence. Try this for a week to make the mental switch:

When I tell people that I plan out the entire month’s worth of social media content in one afternoon that statement is usually met with awe and confusion. How is that even possible? Why do you do that? The Why is pretty simple. I do it to give myself peace of mind and some breathing room in the month.

When it comes to Instagram, many of us obsess over our followers number. We think it gives credence to our work and profession. And while it can do that… ultimately, the number is a lot less important than we make it out to be. Honestly, what’s more important is the connection and relationship we have with the people who decide to follow us. 

Writing an introduction post every few weeks can be a daunting task - especially if you are feeling particularly un-inspired for how to say the same thing all over again without copying and pasting from the last time. Let’s make that an easier process with these 8 Introduction Post ideas.

You’ve probably seen the posts from other business owners or influencers in which they introduce themselves - yet again - on their account. Maybe you’ve done it a time or two in the past as well, but for the most part avoid the awkward introduction posts. After all, you already explained who you are (probably) when you started the account and if people want to get to know you better, they can scroll back to some previous posts. But… You SHOULD keep introducing yourself online. 

We’ve all been there. We feel the need to get something posted. We toss up a picture, pen a quick caption and then it is on to the next thing on our to-do list. But you aren’t doing your business any favors by posting and then ghosting! In fact, you might be doing more harm than good.

Creating content multiple times a day for your stories - whether on Instagram and/or Facebook - can be a daunting and time consuming task.

While you’re getting the hang of things, and learning what works best for you and for your audience, here are a few ideas for your Stories this week, or really any week you are feeling some writer block…

When it comes to hashtags… I see the same 4 mistakes over and over. Heck, I’ve been guilty of each of these from time to time too! But taking the time to really understand the value of hashtags and identify ones that are key to you and your business isn’t something to overlook.

Unless you are a professional photographer, chances are a majority of the photos you post were taken with your iPhone, or other smartphone. But, these photos can be really impressive - with these simple tips to take better iphone photos.