Last week, Instagram launched a new app called Threads. It’s an app that looks a lot like Twitter - text-focused in which you can share your thoughts, and reshare and/or comment on other’s thoughts.

But without a lot of apps, programs and systems in place, this would not be possible and I would probably be constantly running around like a chicken without my head. Below are the three Apps that make my life easier as a social media strategist and a business owner.

Honestly there is really only one way to move your engagement numbers in a way that is going to help build your business. Although, I will share four more things to consider when it comes to increasing your engagement.

Engagement rate matters, especially if you are looking to partner with companies or you are trying to grow your brand. BUT you don’t want to trade the quality and integrity of your account for vanity numbers thanks to smarmy engagement tactics!

As a former influencer and now business owner who works to create successful accounts, I’ve seen all the tactics and tried a few of them, so let me tell you a little about some of the most common ones and why you want to avoid them.

Do you need to create different content for each of your social media platforms? This is a common question I get and I have to say, my answer to this question is yes-ish!

Okay, if you don’t have to be on every platform, which ones do you choose? You want to pick social media outlets that offer two things: Your Target Audience and a Place to Showcase Your Unique Offerings.

But trust me on this: if you’re on every single social media platform, you’re wasting your time and probably spinning your wheels.

Let’s work smarter not harder, and set ourselves and our businesses up for success even while leaving the computer at home and not logging into our social media accounts!

If you’ve been on social media for more than a few weeks and posting consistently, chances are you’ve had your share of hateful or negative comments! I know I have. I’ve been called all sorts of names, mocked, and blocked.

Let’s talk morning routines! What’s yours like? I’d be willing to bet it involves your smartphone within the first 15 minutes of being awake!

Given my work in social media, you might find it surprising that I’m a big advocate of moderating my time on social media platforms. Why?

A Call-To-Action, or CTA, is a statement that encourages your audience to take a specific action, like clicking a button or making a purchase. But why do you need a CTA in your online content?

I’ve outlined ideas here for gaining confidence on camera in both photos and videos. With the addition of Stories and Reels, public speaking is a new, very real challenge for people in the digital marketing world.

Celebrate with me!! My newest podcast - on intentional, heart-centered social media - has FINALLY launched!! You can now listen to the first 4 episodes of the Reimagine Social Media podcast on most streaming platforms, including Spotify and Apple Podcasts!

In mid-January, as we emerged from a flurry of posts about New Year's Resolutions, Instagram announced Quiet Mode. It’s supposed to “help people focus” and “set healthy boundaries” on the app – but will it cut into your facetime with your followers?

We all ramble on social media from time to time. Sometimes, you need a long post to get a point across! In general, though, five paragraph essays are not the best way to keep your audience engaged. To help you write pithy, dynamic captions, follow these top five tips.

Creating photos and videos to use on your social media channels does not need a lot of fancy equipment or hours of study. For the majority of my content and my clients’ content, I simply use an iPhone!

Nine years of experience on Instagram means I have a lot of wisdom to share. I know the best practices, the things that work, the things that don’t, the things people claim and the utter lies. And 9 years of trial and error on that account, means I did a lot of things wrong. Like, really wrong. I want to help you avoid some of the same!

If you spent any time on Instagram last week you probably saw a post showing you the ‘new’ Instagram algorithm that values saves in the highest place, and likes in the lowest position. The trouble is there is no proof it’s true.