Learn More About Your People:

Buyer Persona (Option 1)

Create a buyer persona for a _____________ (ideal customer - get specific ‘Catholic parent of a middle school child).  The goal of this person is to _____________________ (goal #1 when looking for schools) and ________________ (goal #2 when assessing schools). Include specific details about pain points, goals, and decision criteria for selecting a school for their child in the Seattle area. 

What are your biggest concerns when it comes to choosing a school for your child?

What would make this decision easier for you? 

What results or outcomes would you want to see in your child to consider your decision a success?

What questions do you have about our school?

Make a buyer persona for each of the types of people your school tends to attract, and then return to that chat each time you need to create content directed to that particular persona.

Buyer Persona (Option 2)

I am creating a buyer persona for my Catholic school. My target audience is ____________ (parents of grade school children who are looking for a quality education based on Catholic principles in the Seattle area). I need assistance in developing my buyer’s persona & character to improve my content creation & make it super relevant to my persona, so I will ask you some questions to help with this. Please confirm you understand.

What type of lifestyle does someone in the market for my school typically have?

What type of personality would someone have if they were in the market for my school?

What phrases would someone in the market for my school use to express their concerns?

Please provide me with 10 more. Make sure they're out-of-the-box.

What type of books, blogs, podcasts or other content does someone in the market for my school consume?

What are the values, interests and hobbies of someone who would join my school?

Make a list of questions my ideal customer would google when looking for a school like mine.

Please create this into a specific buyer persona with a specific name and details about his/her life, needs, fears, attitudes, media consumptions, etc…

Targeted Marketing Campaigns & Personalized Communications: 

In a moment, I will ask for your help creating some marketing and social media content for my Seattle Catholic school. What information do you need to make this content effective and super specific to my brand?

Copy and paste the questions provided by AI into a separate document and then answer them to the best of your ability. Copy and paste your answers back into that chat and add ‘do you understand my brand?’

Act as a marketing expert and write a series of ______ (#) of marketing emails that will go out to ___________ (potential new students who came to our open house on February 15th). These emails will go out ___________ (every Wednesday) until the series is complete. Each email should touch on a different aspect of our school with the hopes that they will __________ (submit an application). Somewhere in the series be sure to mention ___________ (the science experiment that took place in room 202) and the __________ (tshirts our mascot, Penelope, was handing out).

Social Media:

Act as a social media expert, and write a _________ (length) ___________ (type of copy/post) about __________ (product/service/event/etc…) for ____________ (target customer). Make it _________ (tone). The call to action of this copy is ________________ (your CTA). Be sure to highlight ____________ (include any/all features you want to include).

I need your help in creating Instagram Marketing content for my _____________ (school/program/event). But before we start creating this content together, first I’m going to give you a detailed overview of the _____________ (program/event). 

1. My product/event/program is: 

2. The main benefit: 

3. The main problem:

4. The main pain point my customer is experiencing:

5. The main thing that separates us from others:

6. Some of the main features are: 

For now, I don't want you to create the marketing content. I just want you to understand what my product is. If you understand, just reply with understood. 

From there begin to give it prompts to help you create content, like these listed below: 

Act as a social media expert, and write an Instagram caption to promote _______________ (school play/open house/core value). The goal is to drive people to __________ (buy tickets/register/interact with the post). Be sure to include a clear call to action, and begin the caption with a hook that will draw the viewer in and keep them reading more. 

Act as a social media expert, and write a script for my Reel that will be targeted to ___________ (attributes of your ideal customer) and will convince them to _____________ (donate/join/sign-up/register). Some talking points that could be included: _________ (brain dump some ideas here)

Act as a social media expert, and help me create an Instagram carousel about _________________ (our upcoming Open House) for ___________ (potential new families). The goal of the carousel is to drive people to _______________ (sign up for the Open House) and ____________________ (help them understand why it would be helpful to attend). Use the AIDA model: Slide I: Grab their Attention with a strong headline. Slides 2-3: Generate Interest by introducing a problem or sharing an intriguing fact. Slides 4-6: Foster Desire by showcasing benefits,. sharing testimonials. or painting a picture of the end result. Slides 7-10: Drive them to Action with a clear call to action, bonus information, or an irresistible offer.

OR

Act as a social media expert, and help me create an Instagram carousel about _________________ (our upcoming Open House) for ___________ (potential new families). The goal of the carousel is to drive people to _______________ (sign up for the Open House) and ____________________ (help them understand why it would be helpful to attend). Use the BAB model: Slide I: Before Introduce a relatable problem to capture the audiences attention. Slide 2-3: Before - Elaborate on the struggle and the relatable feelings of frustration. Slide 4-6: After-revel the ideal state post-solution with Vivid, desirable outcomes. Slide 7-9: Bridge - introduce your solution as the clear bridge, with testimonials and evidence. Slide 10. Call to Action Propel tham to act with an urgency factor.

Do research for me, acting as a social media marketing expert. Tell me 10 frustrations, 10 desires and 10 fears that _____________ (your ideal audience - be as specific as possible) experience when it comes to _______________ (finding a Catholic school…). Put it in a table with x avis 1-10 and y axis frustrations, desires, and fears. 

From there you can ask it to write social media captions using these 30 prompts. Something like:

Take the first 5 fears and write a social media caption for each of them that provides insights and help. Be sure to include an engaging hook at the beginning and a clear call to action. 

Take this blog post and pull out 5 unexpected, compelling, memorable or entertaining facts from it that I could turn into a social media post. The blog post text: “[paste the full text here]”